Design Within Reach makes authentic modern design accessible. When Design Within Reach was founded in 1998, the classics were very difficult to find. DWR changed that. They made innovative works by iconic designers accessible for the first time, and have continued to offer the best in modern design – past, present and future – ever since. In other words, Design Within Reach makes design within reach.
Like many of the designers they work with, Design Within Reach believes strongly in starting every project from scratch. They continually challenge themselves by asking, “How can we make this better, what problem does it solve and have we made the best use of the materials at hand?” In that way, the evolution of Design Within Reach is a lot like the evolution of modern design. Clear communications and easy-to-use tools that are simply designed and smartly executed in the problems they solve is what their work is all about. Design Within Reach’s primary interest is to use their catalog, website, Studios and other creative tools to make authentic modern design accessible. DWR is passionate about design.
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